Media Economics: The Deadline Meets the Bottom Line
What struck me in this chapter was the final section titled, "Social Responsibility in the New Millennium." The story of Brad Clift who went to Somalia on his own will was inspiring. Then I thought, why is it so inspiring to be independent? Why aren't all journalists driven to go places and find truth that could benefit the world?
Under the code of ethics there are two "guiding principles" that speak directly to ethics of media economics that tell journalists to seek the truth and act independently. Why is such a simple concept so hard to comprehend? Our society has become so money driven with cut backs and seeking profit instead of seeking the truth. On the one hand, people aren't willing to take the risk when these larger conglomerates continue to monopolize all of the media. Under the stakeholder theory, a look at what benefits the community is more of an important factor instead of funneling money into large media conglomerates. It's sad that more journalists aren't taking the initiative like Brad Clift, or if they are, they are not being recognized as such. At the end of the day, the communities are left with only information sifted out through these media conglomerates that maybe aren't as important as other stories.
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